Our Blog
Insights & Updates
Stories, ideas, and news from the SolveX team.

Excellence: The bare minimum you can give your employer
You can have the qualifications, the experience, the impressive CV, the right job title and somehow, the first thing people say when your name comes up is, “Hmm… working with that person was something else.”
Read more →
Why are we all pretending this workplace culture is normal?
A healthy workplace culture is where you can work hard without having to prove your loyalty through exhaustion.
Read more →
The idea we loved too much to build
A studio story about the hardest and most useful thing we do, which is to stop.
Read more →
The buyer who kept saying the money was sent
What it costs to sell to strangers online, and what it takes to stop being afraid of it. A story from the people we build for.
Read more →
Apple finally folded, and the timing is the lesson
Reading the iPhone Duo launch through three lenses: product, design, and market.
Read more →
What we won't build
Every studio has a list of what it makes. The more honest list is what it refuses to.
Read more →
The problem with "building for Africa"
A continent is not a market, and treating it like one is how good intentions end up producing products nobody uses.
Read more →
Community is infrastructure
The most valuable thing we build often isn't a product at all. It's the room the people are standing in.
Read more →
Free is not a discount, it's a decision
Some things have to be free to reach the people who need them most, and building that way changes everything.
Read more →
Distribution is the product
In the markets we build for, how a thing reaches people is not an afterthought. It is the thing.
Read more →
Designing for a world that doesn't always work
When the infrastructure underneath you is unreliable, resilience stops being a feature. It becomes the whole job.
Read more →
The information you're not supposed to have
So much disadvantage has nothing to do with what you can't do. It's about what you were never told.
Read more →
The trust tax
In a market where trust is scarce, every transaction quietly pays a fee. Whoever removes it wins.
Read more →
Most products built for immigrants get the problem backwards
What building for the diaspora taught us about what people actually need.
Read more →
What Lagos taught us about London
Building in two cities at once, and how each one keeps the other honest.
Read more →
How a small team ships across two markets
Four things building wide has taught us about building at all.
Read more →
The people the big platforms skip
Trust, money, and mobility — the three gaps SolveX exists to close.
Read more →